Razorback Fans Set Data Usage Record


Razorback Fans set data usage record

AT&T data usage during the Sept. 29th Razorback game was 196 GB (gigabytes) – the highest volume of data AT&T has ever carried on its stadium mobility network during a Razorback game. During Saturday’s third home game in Fayetteville, total AT&T mobile data traffic increased by more than 1000 percent, compared to the third home game last year at Donald W. Reynolds Razorback Stadium. During the game, AT&T customers made more than 84,000 mobile calls and sent more than 148,000 SMS text messages using AT&T’s recently upgraded Distributed Antenna System (DAS).

Here are some facts to put Saturday’s data-usage record into perspective.

1 gigabyte = 1,024 megabytes

According to the AT&T Data Use Calculator, 196 gigabytes of data is equivalent to:

  • 6,533 hours of streaming music
  • 560,000 social media posts
  • 1,633 hours of streaming video (nearly 10 continuous days)
  • 13,066 hours of surfing the web

Details on this record from AT&T and University of Arkansas Athletic Director Jeff Long are below.


Upgraded 4G LTE Distributed Antenna System, Which is Part of AT&T’s Project VIP Investment Plan, Provides Additional Wireless Capacity for Customers on Gamedays

FAYETTEVILLE — When a big play happens this season at Donald W. Reynolds Razorback Stadium, football fans can now expect to enjoy an enhanced mobile experience as they pull out their wireless device to share the most exciting moments with friends and family.

As part of its continuing network investment to support growing demand for advanced wireless devices and services, AT&T* has expanded its mobile Internet coverage at Donald W. Reynolds Razorback Stadium by completing the installation of an upgraded 4G LTE Distributed Antenna System (DAS) to enhance the customer experience throughout the facility.

A DAS installation consists of multiple strategically-placed antennas that distribute AT&T’s wireless networkcoverage throughout Razorback Stadium, providing for more efficient management of wireless capacity in heavily-trafficked areas, such as football stadiums. DAS has the ability to provide enhanced, consistent wireless coverage to customers in indoor or outdoor spaces where geographical limitations – terrain, building construction, etc. – or crowd density might otherwise prevent an optimal wireless experience.

The new DAS installation is part of AT&T’s Project Velocity IP (VIP), a three-year investment plan announced last fall to expand and enhance its IP broadband networks. Through this investment, AT&T is supporting its customers’ growing desire for high-speed Internet access and new mobile, app and cloud-based services. As part of Project VIP, AT&T plans to add more than 1,000 DAS nationwide by year-end 2015, as well as more than 10,000 macro cell sites, and deploy more than 40,000 small cells, to increase the density of its wireless network.

“When our customers head out to the stadium to cheer on the home team, we want them to have a great network experience throughout the game no matter what they’re doing – whether that’s making a call, checking email, downloading apps or surfing the Internet,” said Ed Drilling, president of AT&T Arkansas. “With initiatives like Project VIP, we’re continuing to invest in the wireless network, and providing enhanced wireless coverage at Donald W. Reynolds Razorback Stadium is just one way that we’re investing in Arkansas.”

DAS technology helps improve the mobile Internet experience by shortening the distance a request must travel. The additional capacity also is expected to help improve call reliability, boost data traffic capacity and enable more consistent network access to help customers make the most of their AT&T devices.

“Fans want to be able to immediately share those special moments during Razorback games with friends and family – whether that’s by sending a photo, a video, a text message, or making a call,” said University of Arkansas Vice Chancellor and Director of Athletics Jeff Long. “As part of our efforts to enhance the overall Razorback game day experience, it is important we engage our fans through their wireless device. We appreciate AT&T’s significant investment and commitment to providing Razorback fans with the best possible wireless experience.”

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